When it comes to online marketing, many of you would confuse about choosing SEO or PPC. There is no wonder to say that both SEO and PPC play a vital role in the online marketing. The prime aim of both online marketing techniques is to increase traffic to websites. One of the prime differences between PPC and SEO is that it PPC helps bring direct traffic whereas SEO gets indirect traffic.
An interesting difference between these online marketing methods is that SEO is cheaper than PPC. Traffic coming from SEO is free while traffic coming from PPC is not free as the name indicates pay a cost per click. Therefore, a famous term is used for SEO is organic search engine listings whereas, for PPC, it is paid search engine listings.
A vital similarity between them is that both are depended on keywords. Pay Per Click Services work on keywords. Popular and relevant keywords are targeted. When people search a particular subject, the relevant PPC ads appear on either on top, on the sidebar or below the organic results. Clicking these ads take the visitors directly to the website. For example, if you want to search about “fashion clothes for women” on the internet, you can notice that the right sidebar displays ads of fashion clothes sites with catchy 5-10 words.
The organic result appears in the middle of the pages in both on-site and off-site forms. These organic results have come in the category of SEO. In PPC, a website owner can display its website on the first page of search engines by spending more on pay per click. The SEO is based on organic search. It is taking time to list a website on the first page of search engines in SEO. Effective SEO techniques are required to follow.
Which is more effective on your site, SEO or PPC? According to online experts, SEO is more effective than PPC. If your hired SEO Company India is managed to improve the ranking of the website, it is more chance that your website receives more traffic from SEO. Comparing the influence of SEO and PPC, it is well known that PPC influence is for the time being the service is getting but SEO influence can be seen for a long time even you have stopped getting SEO services. If you are looking to increase traffic to your website instantly, PPC will be the best option to go with. Having patience and ready to see the influence of marketing steadily and for a long time, SEO is the best option to go with.
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