What Design Technique Do You Hate?

I have seen numerous web designs in my experience. But some of them websites were made my stomach churn and headache. While designing the website designers should avoid some mistakes otherwise they can let down your business.

Here I am giving some points that will surely most likely by your viewers

Screened images behind your text – in about 1980’s it was cool to tag photo behind you entire text and ads.  And that time viewers expect that the 10pt Times New Roman running along with the guy who was wearing the black and gold t-shirt and he was eye catcher that time. Those people are dead now but still designers using this pattern while viewers don’t wants to look.

 

Overuse of stupid stock photos – you would be clearly known what I am talking about and yet you are using unpredictable and stupid stock of photos. I have also seen those sites which contain 20 ads banner exchanging programs. This kind of the site is like a classified section of cheap magazine. Some website contains ads which are not useful like one programming website containing the ads of sports equipment or shopping product. Is this grab the attention of viewers on your site? Limited ads necessary for the website, but don’t over dose of it.

Poor grammar and spelling - content with poor grammar not make clear anything to viewers. Google is facilitating content spell checker. Why don’t some people go with this instead of posting content on site? When you broadcasting your website globally, there is also check your intelligence level. This all go down when your content is written poorly.

No contact links or information – in some cases customer is really attract with some stuff but when they ready to buy product, what they see? Website without contact links. It would be bad impression on the client and they will never visit your site again. How could anyone forget the important part of the website? Is this any silly mistake?  I don’t think so. Please include contact information or link because it is necessary part of your website. Sometimes it happen visitor is ready to pay on your domain name. What would you do in this situation? So make one contact page and provide information.

Linking into the middle of the website pages – if you have large content on the page, then linking within the page is useful. Many website use this technique but forget provide the link or symbol to go back from where they come.  I have seen in lot of website they disabling the back button for the browser, this is not a right way.  Every visitor knows how to go on the back page when using this button. So never disable the browse button.

Stuff your page with keywords – neither a Google nor your visitors is stupid. If the main keyword stuffed 30-40 times in each paragraph it will not read poorly and you also panelized. The main keyword must be repeated 3-4times in content.

All these will help to make your website perfectly. And don’t hesitate to let me know about the problem I will let you out from this.

                                                                                     From: Sukrit Infotech

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E-Commerce Shopping Carts And Its Features

A website is online identity of the company and use to represent the company. It sells company name, generate interest of new customers and maintain interest of existing customers. It generates business links, promote sale of company’s product and services and finally get rate of interest. E commerce has become a vast, popular and trusted method of exchanging commodities of business. It mean buying and selling of good through World Wide Web. E commerce is profitable channel because now individual prefer purchasing good and services through internet. Basically electronic commerce is the paperless exchange of business information and related technologies. It provides facilities of online shopping, online stocking, bond information and much more. Now day’s business, firms and organization sell their products to global customers. E commerce is using the internet to do the business position better and faster in manners. Having a website is moving your business to next step in the right direction, but gaining the visitors and converting the sale into the success is another step covered by the e commerce. E commerce grab the new visitors attention by telling them what is going on in the companies, what new product launching the companies and display the product of companies and business.

An internet is fantastic way for conducting business, ecommerce website can increase your sale, extend your business and give opportunity to keep ahead your business at national and international level The look of e commerce website is not just a ‘wow’ to your customers it should be easy to navigate and well organized. Professional E-commerce web development open new doors and opportunities for any business, it gives the customers what they want right now without delay and checkouts. E- Commerce developers know the customers taste they know what their customers want to see. After find what customers want now they concern on the purchase of it. E-commerce websites should also be built using the website design template that make easy for the search index to find any business site. E commerce shopping cart make easy for customers to use and easily visible at every page. Shopping cart which used on ecommerce site enables customers add items, view their order, continues online shopping and check out easily. E-commerce website built confidence by including SSL Certificates and other trust indictor. Ecommerce website makes a group of customers with unique need and reach to those customers who are willing to buy and ready to purchase.

Features of E-Commerce Shopping Cart:

·         Provide unlimited number of categories, sub categories of products.

·         Optimize categories with unique title tags, meta tags and URL.

·         Manage products features

·         Add product to multiple categories

·         Manage related product and accessories.

·         Oder management and correspondence inventory so that it is easy to understand and fulfill.

·         Various report generation on the site

·         A very user friendly section

Any business intend to direct selling and promoting their product to customers will need E-commerce website. An e-commerce site is content manage website application, which allow customers to purchase their product.

                                                                                                                                     From: SukritInfotech

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Reduce Web Development Cost Through Hiring PHP Developers

The most powerful benefit to achieve success in the online business is stunning website. If you want stability and continues growth in the competitive market so you need intuitive website. Every business wants to grasp long term competitive market advantages with output and excellent result. For this international companies and business hire PHP developers for professional result. Rise of different web technologies, new platform has come to the force. Out of them, PHP developers make the mark and become popular in the web development. PHP is diverse set of functionalities. Hiring PHP developers is latest need of every companies and business; because every business wants their website must be user friendly and profitability.   Recently web development companies introduce in the market of hiring PHP developers. Hiring developers is like having employee in your company. While hiring PHP developers you don’t need to make infrastructure investment on them, you can keep them until your work wants. You can hire developer on contract basis like hourly basis, monthly basis, daily or weekly basis. Hire the developers can be the biggest advantage to company point of view that you get most time to discuss the faults and mistakes of the project and thus reduce the bugs found beta version during the evaluation of the project. Today’s is the generation of online shopping, online shopping spread very fast and vast all over the world. All this happen through a PHP solution that can boost your online business. If an online store manager and website owner want to customized their website then they need to hire PHP developers because they can work according to need and requirement by using their vast experience and expertise. The one reason to hire the PHP developers is saving money that is major priorities of your company. When you hire affordable PHP developers provide quality services, close to the same time zone and have much better understanding of your need and requirement.

PHP developers consist the team of dynamic and expert professional each on of them have own specialize and specific field like designing, development, animation, application development, SEO. They expertise in latest technologies which enable us to deliver integrated, robust and scalable solution with optimal ratio.  Their pricing are flexible in nature and reduce the cost with quality work return.

There are some benefits of Hiring PHP developers are:

·         50-60% cost advantages.

·         No infrastructure investment cost like internet connection, furniture etc.

·         No recruitment cost while hiring developers

·         No human resources management cost

·         No cost of backup of resources

·         Customized website coding techniques

·         Come up with brilliant ideas and convince audience to buy products.

·         They provide feature in your website like standard development, scalability with the use of PHP.

If you are looking for an intuitive and stunning to take forward your website, then you are taking right decision of hiring PHP developers. They provide surety for the best services at affordable price along with quality work deliver on time.  The  professional  team of PHP developers are proficient in developing all kind of PHP solution for their client.

                                                                                                                   From: SukritInfotech

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Website Design And development

Sukrit Infotech offer end to end solution in website designing, development, hosting and maintenance support. our services like providing highly scalable business with innovative approaches and advance methodologies. Our project start with careful listening and understanding our client requirements. A website create first impression on the new or existing visitors. so it is important to create a stunning website that can help for you and work for your business. our company is famous for it passion, innovation and proficiency and cost management to deliver a wide range of quality web design solution.  Our web consultant work hard for your business to satisfy your need. we believe that our company is only successful when if it is solution helps our client successfully in their business.
Sukrit Infotech Is Your Partner In Your Journey To Create Online Business Successfully. Choose With The Confidence!

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Marketing Practice: Chaze Mobiles : Ye Hui na Baat

Marketing Practice: Chaze Mobiles : Ye Hui na Baat

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Benefit of Website Maintenance

Are you planning to get a fresh website developed or do you accept an absolute one? Then accepting a able website aliment plan is of absolute accent to accumulate your website in business. An accretion cardinal of organizations is hiring adopted companies to outsource their website aliment responsibilities. These website aliment companies action a advanced ambit of approved and customized website aliment affairs to their clients. Website aliment guarantees bland activity of a site, abnormally its operational aspects. If it is not practiced, it may aftereffect into austere after-effects technically and/or visibly.
A website aliment close may booty affliction of issues such as spelling mistakes in text, burst online links, acknowledgment not answered, missing images and folio titles, and more. Although these things ability complete minor, about back ignored, they can portray an amateurish ancillary and prove to be a setback for your business.
Some website owners accept the mindset that already a website is created, it can booty affliction of itself and does not charge any maintenance. This is a absolute allegory and a amiss acumen as it may advance to banking loss. Armpit visitors do apprehension things discussed above, which may actualize a amiss consequence in their minds and animate them to attending out for a added acceptable maintained website. Outsourcing this assignment to a website aliment close is a amount able and awful cardinal measure. To apprentice why website aliment is necessary; one can acquaintance any acceptable web company. They would explain and appearance how it enriches the user acquaintance by creating a absolute consequence of a website.
A able-bodied maintained website should facilitate effortless banking transaction after any abstruse problems. There has to be no burst links or missing files. The site’s aeronautics accoutrement should be intact. These baby things advices in added acceptable alternation with the customers. It is added acceptable not to discount them if you are austere about accomplishing acceptable business online. For baby websites, one website aliment webmaster should suffice. However, for larger, added abstruse websites, a aliment aggregation may be required. Usually such teams are led by a aliment co-coordinator. They are followed by co mutual agents which may accommodate the abetment of professionals from abutting departments like affection assurance, website performance, change control, etc.
A website aliment company’s assignment can be classified in altered areas such as affection assurance, ecology of website infrastructure, achievement review, acknowledgment management, change control, and web agreeable management. Thus in adjustment to host an absolute and arresting additional functionally absolute website its aliment becomes mandatory

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Relational Database Storage

Several extensions and code libraries (including Zend Framework) offer session save handlers that store session data in a relational database such as MySQL or Oracle. Session storage in a central database solves the scalability limitation imposed by local storage mechanisms, by making the session data available to all servers in the cluster, and making sure data integrity is maintained. Database session handlers work more or less the same, regardless of implementation and database used for storage; one or more tables are created using the session ID as the primary key, and with another column for serialized session data. With each new session, another row is inserted to this table. On each request with the same session ID, this row is fetched in the beginning of the request and is then updated at the end of it. This storage method is obviously more scalable than local storage, but still has several disadvantages which should be pointed out:
Session Storage is very different from regular data that is usually stored by web applications in a relational database. Sessions have an almost 1:1 read/write ratio (PHP will save the session at the end of each request that opened the session, even if the data did not change), and as such, row-level locking is required to maintain session integrity. Database-resident query caching usually does not work well with such usage patterns. To gain optimal performance, the session storage database should be isolated from the application’s database, and tuned differently. This imposes an additional maintenance overhead, at least in higher load levels. When a single database is used for an entire cluster, the single database quickly becomes both a performance bottleneck and a potential point of failure and subsequently, database clustering is required. Again, this causes a maintenance overhead whenever the application scales up.

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Existing Session Storage Engines

There is a multitude of session save handlers available for PHP, each with its own advantages and disadvantages. Given the modular nature of session storage in PHP, users are free to create additional save handlers, either as C/C++ extensions, or by using user-space PHP code.
The following list covers some of the more widely used session handlers, and overviews their capabilities:
The ‘files’ save handler is PHP’s default save handler. It stores session data as files on disk, in a specified directory (or sometimes in a tree of directories). Usually, this save handler is capable of easily handling tens of thousands of sessions.
The biggest disadvantage of the files save handler is that it imposes a major scalability bottleneck when trying to scale an application to run on more than one server.
In most clusters, requests from the same users may end up on any of the servers in the cluster. If the session information only exists locally on one of the servers, requests ending on other servers will simply create a new session for the same user, resulting in data loss or inconsistency.
One way to work around this problem may be to store session data on a shared file system such as NFS (Network File System). Unfortunately, this is a highly inefficient method and usually results in performance problems and data corruption. This is due to the fact that NFS was not designed for the high read/write ratio and potential concurrency levels required for session handling.
Another potential solution is to use a “sticky”, session aware load balancer. Most load balancers today have stickiness capabilities in some form or another. While this is a better solution, experience shows that in high loads sticky load balancers tend to become a bottleneck, and cause uneven load distribution. Indeed, most heavy PHP users prefer to use round-robin load balancing with other session storage mechanisms.
In addition, sticky load balancing does not solve another inherit disadvantage of the files session handler: session redundancy. Many users rely on clustering for application high-availability. However, in many cases session high-availability is also important. If a server crashes or otherwise becomes unavailable, the load balancer will route the request to a different server. The application in this case will still be available – but the session data will be lost, which in many cases may lead to business loss.

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Background: PHP Sessions

State Representation in HTTP


HTTP, the protocol over which the web is built, is a stateless protocol. Each HTTP request is user session context independent, and the server is, on the HTTP protocol level, unaware of any relationship between consecutive requests.
This has made HTTP a highly scalable and versatile protocol. However, in most Web applications some notion of a user session – that is short-term, user specific data storage, is required.
For example, without some sort of state representation a web application cannot distinguish between logged-in users (or technically put, requests coming from an HTTP client that has logged in) and non logged-in users. In many cases even more complex data, such as the contents of a shopping cart, must be maintained between requests and attached to a specific user or browser.
HTTP leaves the solution of such problems to the application. In the PHP world, as in most web-oriented platforms, two main standard methods exist for storing short-term user specific data: Cookies and Sessions.
HTTP Cookies
Cookies are set by the server, and are stored by the browser on the end user’s machine. Browsers will re-send a Cookie to the same domain in which it originated, until it expires. This allows storing limited amounts of user-specific information and making them available to the application on each request made by the same user. Cookies are convenient and scalable (no storage is required on the server side), but are also limited due to a number of reasons:
Cookies are limited in size, and the limit varies per browser. Even if the limit is high, large amounts of data sent back and forth in each request may have a negative effect on performance and bandwidth consumption.
Cookies are sent repeatedly, on each request to the server. This means that any sensitive data contained in cookies is exposed to sniffing attacks, unless HTTPS is constantly used – which is in most cases not an effective option.
Cookies store strings – storing other, more complex types of information will require serialization and de-serialization to be handled in the application level.
Cookie data is stored on the client side – and as such, is exposed to manipulation and forgery by end users, and cannot be trusted by the server.

These limitations make it almost impossible to rely on Cookies to solve all state representation problems. As a better solution, PHP offers the Sessions concept.

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Magento: Using Parallel Connections

Browsers can load page elements in parallel. Specifying different domains for media, skin, and JavaScript URLs in the Magento Enterprise Edition configuration (System→Configuration→GENERAL→Web) will help speed the page rendering time in the browser, as most browsers limit the number of downloads to 2-4 parallel threads per domain name.

Other web page design recommendations are beyond the scope of this document. You can find the detailed list of web site design best practices at the Yahoo Developer Network at http://ping.fm/AXhAv

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Magento: Number of HTTP Requests per Page

In order to improve page load and processing time, it is important to reduce the number of HTTP requests per page. Magento Enterprise Edition allows combining multiple JavaScript files and style sheets into a smaller number of files.

This process is fully under the control of a theme developer who implements it through the flexible system of theme layouts instead of directly including the JavaScript files from within the templates.

The following is the example of how the number of JavaScript files can be properly reduced:










The previous layout file example combines the two scripts in a single file that will be added to the page with one request to

js/index.php?c=auto&f=,custom_js/gallery.js,custom_js/intro.js.

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Caching in Magento Enterprise Edition-II

Full Page Cache

Magento Enterprise Edition can cache entire page contents and return statically stored (X)HTML files rather than building pages dynamically for each request. Only CMS, category, and product view pages support full page caching.

The homepage is the CMS page that is accessed most frequently. Full Page Cache allows the web server to significantly increase the performance on pages that can be cached statically.

From the tests performed, Full page cache stores and uses generated full web page for forthcoming users. The presence of the cache significantly improves the performance of the website by up to 9.5 times where the hardware experience a decreasing load during regular surfing through the website.

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Caching in Magento Enterprise Edition-I

System Cache

Magento Enterprise Edition can cache frequently used data using various cache backends. Using a cache backend will always improve the performance of Magento Enterprise Edition. By default, when installed, Magento Enterprise Edition is set to use the file system as a cache backend. While the file system cache is the most reliable storage with unlimited size, it does not provide the best performance.
Magento Enterprise Edition v. 1.9 can also work with the following cache backends that provide performance better than that of the file system cache backend:  APC—a bytecode cache for PHP which also provides a shared memory storage for application data
 Memcached—a distributed, high-performance caching system

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Caching in Magento Enterprise Edition

Once the cache is enabled and one of the above-mentioned shared memory backends is used, Magento automatically uses a TwoLevel cache backend (see http://ping.fm/cb1yD for more information). In which case, the specified cache backend is used as a fast cache. The file system cache backend is used as a slow cache for single web node environments, and the MySQL database is used as a slow cache for multiple web node environments.

This is fully customizable and can be easily set in app/etc/local.xml, as shown in the Appendix F. When using APC, the Source Code Compiler must be disabled.
Make sure that if you are using APC or memcached as backends, you configure each of them with enough memory to include all cached data; otherwise, a backend may purge the required cache hierarchy structure.

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Magento: Scaling Web Nodes

Magento Enterprise Edition can be scaled over any number of additional web servers. This allows handling a bigger number of concurrent requests by simply introducing new web nodes when the number of page views and visitors grows. Doubling the number of web nodes can provide a performance increase of over 90%.

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Magento: Handling Sessions

Magento Enterprise Edition uses PHP sessions to store customer session data.

The default method is to use the file system storage, which works well if you are using a single web server. Its performance can be improved by configuring the tmpfs in-memory partition to avoid extra hard drive I/O activity.
In a clustered environment with multiple web servers, the first option for handling sessions is to use a load balancer capable of associating client requests with specific web nodes based on the client IP or the client cookies. If you are in a clustered environment and not using a load balancer capable of the above-mentioned, it is necessary to share the session data among all web servers. Magento Enterprise Edition supports two additional session storage types that can be used in this case.

Though fully supported, storing session data in the database is not recommended as it puts an additional load on the main database, and therefore, requires a separate database server to efficiently handle multiple connections under load in most cases. However, storing session data in the database provides an advantage in case it's important to keep user sessions in case of any server crashes. Database-driven sessions will not be damaged when one or all servers in the cluster are down.

The memcached session storage is free of these disadvantages.
The memcached service can be run on one of the cluster servers to provide fast session storage for all web nodes of the cluster. Though, because of extra overhead processing compared to raw file system session files, the memcached session storage does not show any performance improvements when used in a single server configuration.

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Magento: Scalability

Magento Enterprise Edition is designed to be able to take advantage of a multi-server setup in a clustered environment. Web nodes are not limited to be of exactly the same type. There may be different nodes, such as frontend servers, static content and media servers, and a separate admin panel server each performing different tasks.

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Megento: Working with JavaScript-II

Method 2: Use Hosted Scripts and Code Snippets To add code snippets or a link to hosted scripts, you need to include the code in a new static block. Then, use a frontend app to add the static block to your store.

Step 1: Add a New Static Block
Step 2: Create a New Frontend App
Step 3: Choose Where it Goes
Step 4: Verify that the Code Works

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Megento: Working with JavaScript-I

Method 1: Upload JavaScript Files

1. From the Admin panel, select Design > Theme Editor.

2. In the Theme Editor, below the thumbnail for the theme you are working with,
click Customize.

3. In the Theme Customization panel on the left, select Java Script Editor.

4. In the Theme JavaScript section, do the following:

a. Click the Browse Files button to select the JavaScript file from your computer. Repeat this step to add the path to every JavaScript file that you want to upload. To upload multiple JavaScript files, first add each file, and then upload them all at once—you don’t need to upload each file separately.

b. Click the Upload Files button to upload the JavaScript file to your store. After the file is uploaded, the JavaScript will be available to all pages.

5. Click the Save button to save your changes.

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Megento: Working with JavaScript

Your store layout, design, and functionality can be customized using the design tools which are available from the Admin panel. However, if you have a working knowledge of JavaScript, you can make additional changes to enhance your store. Magento Go allows you to add your own custom JavaScript files to add client-side functionality – which is executed at the individual browser level, rather than on the server.

In this blog, you will learn how to work with JavaScript libraries, hosted scripts, and snippets of code to implement custom features for your Magento Go store. This material was written for frontend developers who have a working knowledge of JavaScript. If you would like to learn more, you can find a wealth of educational material online or at your favorite book store. Adding Custom Code There are two primary methods for adding custom JavaScript to your Magento Go store, and one you use depends on what you want to do.

Method 1: To implement custom code (.js file), hosted scripts, or JavaScript libraries (such as TypeKit, JQuery, or MooTools), use the Java Script Editor in the Theme Customization section.

Method 2: To add hosted scripts or invoke custom snippets of code, add the code to a static block and use a Frontend App to make the code available to the appropriate pages.

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What is Code Tracing?

Think of a black box flight recorder; when something goes wrong with an airplane, the problem is not actually reproduced. Instead, the flight recorder captures the complete data that flight analysts may need in order to understand why the problem occurred. Zend Server does the same for PHP applications. Rather than spending time on trying to set up the environment and reproduce all the steps that led up to the failure, Zend Server captures the full execution of the application in real-time – in production or in the test lab – so root cause can quickly be identified. Code tracing can be activated automatically to capture problems when they occur in real time, or manually by the user for specific requests. Code tracing captures the following data:

* Function calls: every function called as part of a request, represented as a time-synchronized tree based function execution flow.
* Arguments and return values: all arguments and return values passed into and returned from functions in the traced request
* Duration: breakdown of execution time at the function level – particularly useful for identification of performance problems
* Memory usage: for every executed function, the memory it consumes – allowing easy identification of functions with abnormal memory consumption or memory leaks
* File name and line of code: for each function call, the file name and exact line of code from which the function was called

The trace displayed in the Zend Server web console functions like a DVD player, showing the recorded execution history of the application. Users can follow the footsteps of a single problematic request in order to quickly pinpoint the root cause of the problem.

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Zend Server as Bottleneck Breaker

Let’s rewind the scenario to the point where Ted transitions the first round of features to the operations team and make one early addition that changes everything.
While the development team moves on to the next set of features, Ted transitions the tested feature set to Mark, a project lead on the operations side of the IT department, so that he and his team can prepare and implement the first round of changes and be ready for the next round.
Mark has had experience deploying applications in previous jobs and is concerned about problems that may arise from the absence of a standardized deployment process. He knows that his team will not be able to match the development team’s agility without a consistent and automated deployment process that cuts down on manual errors. He recommends implementation of Zend Server to provide the needed structure and Ted agrees.
As development team members finish each incremental build, they create deployment packages with Zend Server. Each package contains:
• The application code
• Prerequisites that make sure the system has all the correct PHP extensions and libraries to run the application
• All the parameters that the administrator will need to enter to install it correctly (e.g. database host and credentials)
• Installation PHP scripts that can be run at various points in the deployment process (e.g. after staging or activation)
The application prerequisites save time by ensuring compatibility, avoiding unexpected “wrong library version” crashes at some later point. Predefining installation parameters eliminates potential for deployment error. Zend Server deployment also enables integration with continuous integration servers (e.g. Hudson) for continuous building and deployment of code.
To maximize the application’s scalability and flexibility, Ted’s team decides to deploy it in the cloud, knowing that Zend Server can easily handle application deployment to multiple PHP servers. Using Zend Server Cluster Manager, they are able to auto-scale the application, spinning up new virtual hardware plus PHP middleware (Zend Server) as well as the actual application itself. This means that they are able to automatically adjust their application capacity based on load.
The result exceeds expectations. The project is completed within the required timeline, customer feedback is positive as features go live, and the business sees value in the form of improved bottom line performance and competitive advantage. Behind the scenes, Ted’s team has a structured, easily maintained, business-critical application that will form the basis for a new approach to future development.
And there is more. An unexpected business benefit is the new kind of connection that the company makes with customers. Because of the short iterative deployment cycle, Ted’s team is able to get continuous and ongoing feedback from users and stakeholders. They respond quickly to this feedback with seamless roll out of incremental improvements, which has a positive impact on consumer perceptions of the company and the quality of its customer service.

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Anatomy of a Deployment Bottleneck

What causes the deployment slow down? To answer this question, let’s look at what must occur to get an application from development to production in a large enterprise. We’ll do that with a fictional but not uncommon scenario.
A big brand national retailer needs to improve its e-commerce site by making it easy for customers to personalize their shopping experience. This is considered a business imperative as competitors have rolled out robust personalization and social media features that have led to increased sales. Ted, the director of IT, has agreed to a hard deadline of six months to go live with this new functionality.
Ted’s development team launches the project using PHP because it allows rapid application development. It will also allow the team to roll out features incrementally on a weekly or daily basis, feature by feature. This agility has a number of advantages over the traditional approach of building a whole project that launches on a “grand opening” release date:
1. Customers will see immediate improvements in their online experience
2. Upper management will quickly see positive results from the e-commerce improvement
3. Small iterative deployments are easier to address if something goes wrong
4. All features of the new application will be live within the required time frame
The first features are ready for deployment according to the plan timeline. While the development team moves on to the next set of features, Ted transitions the tested feature set to Mark, a project lead on the operations side of the IT department, so that he and his team can prepare and implement the first round of changes and be ready for the next round.
Issues crop up almost immediately.
Mark and his team attempt to keep pace with the speed of the development team, but the lack of processes leads to errors. Deployment steps are run in the wrong order. The database schema doesn’t get synched with the new version of the code. The project slows as the operations team goes back and corrects errors. In the meantime, the development team is ready to transition the next set of features for roll out.
The original goal of deploying features in incremental fashion, along with the benefits that this approach would create, begins to evaporate as the operations team gets bogged down. Ted and Mark seriously consider adapting a deployment technology originally designed for use with a different language. However, nobody on the team has the expertise to adapt any of those technologies to a PHP platform, and hiring the needed talent will take time and money. This would simply add to the delay, so Ted and Mark decide not to pursue the idea.
In order to avoid more process errors, the operations team is forced to slow down the pace of deployment further. This effort, designed to make a strategic difference to the corporation in a short space of time, has soaked up far more resources than intended without reaching a resolution. Ted dreads C-suite meetings because he will not only have to report continued delay, he will have to listen to the problems the delay is causing elsewhere in the business:
• Sales will not meet its targets, which were based in part on the ecommerce improvement going live on time
• Marketing must keep revising its campaigns, which had centered on getting maximum brand leverage from the “rolling improvements” Ted initially promised that aren’t showing up on time
• Finance points angrily to both sides of the ledger, as Ted’s department once again spends more than allocated without any revenues to justify the extra expense
On top of everything else, Ted considers the application’s future scalability requirements, which leads to more concern. If the operations team is running into problems from manual errors and lack of processes as they deploy onto a single server, how bad will things be when they need to deploy exactly the same way onto an eight-server cluster?

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