This is bad news for those companies whose employees use Blackhat SEO instead of white hat SEO techniques. Your website will soon penalized by the Google. Google is very good at identifying those companies who are using Black hat SEO techniques. Avoid those SEO Company who only know to build links by posting on forums and blogs. Avoid that company who say they have large network of sites that will link to your website. Building link unnatural way or using black hat SEO techniques is very easy. But these website not escape from Google. If your SEO Company writing the content then check regularly, they may not scrapping the content form someone else sites. If it’s happening then you can search sentence or part of the content it will show the result if it on some other sites. Don’t try to put duplicate content otherwise you will penalize. Stay away from those SEO Company who try to hide content of your website. If building original content is not the strategy of SEO Company then you hired a wrong company. As a website design company or any other company owner you should be responsible for making sure SEO Company working according strategies. If your website penalized, ignorance would not be the solution to lifting up the penalty. Long SEO project helps make you turn and run. SEO takes time, but if you are not seeing the result after 3 months, stop paying for the services that is not producing ROI. White hat SEO write original content in English. Don’t get me wrong some SEO company depends on spammy blogs; link exchanged etc which you will penalize. If you are doing SEO you need to take advice or suggestion to SEO specialist for tactics or strategies. If your SEO Company is not explaining you what they are doing, it means black hat SEO penalized for your work. You should require for your SEO Company to use Google analytic to report and an analysis how much unnatural visits on your site and how much conversation has been held. Good SEO company provide you report of every month and explains you which technique they are using and also recommends you what step can move you forward. If you are not in touch with your SEO Company, It’s bad sign. It means you are not giving priority to your website. For big SEO company, just number game. In their race they add customers and if few of them step off then it will not hurt the work of big SEO companies. But I have seen those SEO companies which show their clients how much search visits and much conversation had been held. I have also seen those companies which don’t want to spend time on writing content.
So before choosing any Search Engine Optimization Agency India, you need to consider and analyse these point!! 
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